Gamification (Or Incentivizing Interactive Experiences)
Some words come to mean everything and nothing, and if you ask for a definition you’ll get a different answer every time. “Synergy,” “paradigm,” and “affordance” are good examples of words that people...
View ArticleWe Are All Analog Beings
Not too long ago, a client challenged our use of the word “analogue” in the middle of a Think Session. I don’t remember the quote exactly, but he said something like this: “Maybe you guys could put...
View ArticleFive Tips for Agile Project Success
It seems like everyone is using Agile to manage projects these days. And chances are that if you ask your professional contacts, you’ll find that some form of Agile is governing their work. At Think...
View ArticleContent Strategy: It’s All Just Words… Isn’t It?
While I’ve been a writer for as long as I can remember (my second grade novella, Aliens Kidnap Some Horses and They Fight in Space, was before its time), I’m primarily involved in the user experience...
View ArticleSix Ways To Improve Forms
One of our clients—a large life insurance company—sought our help to improve the way they gather client information for life insurance applications. We were tasked with shortening the time to complete...
View ArticleBuild Kits: Not Just for Building Your Web Site
For as long as I can remember working with teams on the web, I’ve been a big proponent of developing style guides and code pattern libraries as part of any web project. A style guide, for those not...
View ArticleThe Last Mile in Website Security: Usability
A thousand critical details go into making a website secure. But we often overlook the most critical piece of security: usability. “Security at the expense of usability, comes at the expense of...
View ArticleNo Audience / Know Audience
We’re constantly beating the drum of knowing your audience. Who are your users? What are they trying to accomplish? Without this knowledge, anything you create—be it an app, a written piece (like...
View ArticleForge Conference: On Making Digital Things
Last Friday, Mark Schuber and I attended the inaugural Forge Conference here in Philadelphia. Forge is described on the site as “a place for makers”, and the roster of speakers and attendees backed...
View ArticleUsing Pattern Libraries For Front-End Dev: Efficiency, Communication, &...
Approaching front-end builds in a “modular” way is something we’ve embraced at Think Company—and it’s something that often requires educating others about what this means, exactly. At a high level,...
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